Leaders in successful combinations, by comparison, understand that the work of
building a new organization also means building a new culture (Shrivastava, 1986).
Increasing numbers of firms include cultural assessment as a part of their due diligenc.
When performed thoroughly and early enough in the process, a cultural assessment
can identify factors that may influence organizational fit and contribute to a plan for
how the cultural issues should be addressed if the deal goes forward (Adolph, Gillies, &
Krings, 2006; Mirvis & Marks, 1992).