Confidence in incentive structures are assumed to be a potential
cause of instrumental behavior; that is, teaching academics choose
to use ICT independent of their level of satisfaction/dissatisfaction
with the present ICT solutions. The reason for this is that confidence in incentive structures may lead to instrumental use of ICT
due to the possibility that enhanced learning performance may
be the source of various rewards that are extrinsic to the task context, such as promotions or monetary gains.
This study explains the continued use of ICT in higher education
by integrating two models that have received limited theoretical
and empirical attention: PAT and ISCT. The expectation is that
the integration of these two models may provide a more comprehensive understanding of the phenomenon than each perspective
may explain separately. To our knowledge, no previous studies
have theoretically integrated PAT with the complete ISCT framework to explain the use of ICT from a teaching academic
perspective.