The sharp 35% rise in profits owed little to the company's four core brands: Coke, Diet Coke, Sprite, and Fanta. Instead, Coke got a jolt from the noncarbonated brands that were once treated as orphans by its cola-centric management. Sales of its Dasani water brand rose 23% globally despite being pulled from shelves in Europe in late March because initial shipments contained the carcinogen bromate. And Coke's Powerade sports drink saw volume surge 28% worldwide on the back of a new ad campaign featuring NBA prodigy LeBron James, as well as four extra selling days in the quarter.