The fourth action is to align performance evaluation and rewards
system with the KM strategy. In most organizations, performance appraisals
are the basis for promotion and pay. It is necessary at this point to include
KM standards with performance appraisals and reviews in order to convey to
all employees a dramatic message about its important role in the life of the
organization. In addition, recognition awards may be given to people who
exemplify the ideals of the KM strategy.