Considerable time and effort are involved
in the selection of a signature fragrance, since there
are at least six unique points of consumer interaction with
the product at which the bouquet will change: (i) as the
consumer in the store makes his or her initial buy decision,
(ii) as the softener is charged to the dispenser or during the
rinse step, (iii) as the wet clothes are removed from the
washer, (iv) as the dry clothes are removed from the line or
drawn out of the tumble dryer, (v) when the clothes are
folded and put away, and (vi) when they are donned.