Beauty PR Case study: Pantene Beautiful Lengths
Beauty public relations project: To raise the profile and credibility of Pantene by promoting its Beautiful Lengths National Donate Your Hair Week campaign. Our client P&G approached our specicalist FMCG PR agency for help with this unique beauty PR project.
The Opportunity
Our beauty PR brief was to achieve awareness of the Pantene Beautiful Lengths beauty public relations campaign (by creating a break through beauty public relations strategy, which supports Kiwi women living with cancer).