Growing out of such concerns, vibrant food movements have developed a radical critique of global food
operations. These have influenced both consumers and policy makers, who then exert pressure on actors
in the food chain to address this issue. One of the strategies to challenge Global Value Chains has been the relocalisation of food systems, opposing ‘short’ with ‘long’, ‘local’ to ‘global’, and ‘different’ to
‘standard’. It is claimed, in fact, that local food systems reduce food miles, foster direct communication
channels between consumers and producers, increase biological and cultural diversity, enlarge
consumers freedom of choice, and re-balance the power of big players.