In current scenarios, one of the biggest challenges of organizations is the explosive data growth and how to use the data to improve the quality of managerial decisions.
Data mining is an important new information technology used to
identify significant data from vast amounts of records. In other words, it is the
process of exposing important hidden patterns in a set of data. It is also part of a
process called knowledge discovery in databases, which presents and processes data
to obtain knowledge. The usefulness of data mining is that it proactively seeks out
trends within an industry and provides useful outcomes to organizations that
maintain substantial amounts of information.