Used Advertising Recommendations by Review Product from Influencers and Create VDO Step Tailoring how to Uniqlo for review quality, worthiness Uniqlo product and show the step tailoring since select the raw material, cutting, sew, shape till get Uniqlo product.
The indicator: Number of view and number of like from visitor.
Review Product from Influencers should and Create VDO Step tailoring how to Uniqlo should reach 50,000 views and 500 likes to be successful campaigns.
Sponsors Market
Used sponsors TV program or teenager’s series for be able to direct communication the target group, because in nowadays, teenager’ series are more popular and teens TV are increase a lot.
The indicator: Rating of TV show.
Sponsors TV program or teenager’s series must have 0.3 rating to be successful campaign.
Involvement / Experience
Used advertising Recommendation by advertising on YouTube for creates awareness to direct customers on Uniqlo brand and attract customer’s interest.
The indicator: Number of view and number of like from visitor.
Advertising on YouTube should reach 50,000 views and 500 likes to be successful campaigns.
Event Marketing
Used Campaign U-Mix contest by photo & at shop and Mobile Application for create good relationship with customer especially fashion-lovers customers.
The indicator: Campaign U-Mix contest by photo, Campaign U-Mix at shop measure by number contestant, it should have 300 people to contest, and Mobile Application measure by number of download application that should have 10,000 download to be successful campaigns.
Purchase
Using sale promotion by Unishare to increase sales and good relationship with customers who live in both capital city and countryside.
The indicator: Number of hashtag in Facebook should have 3,000 hashtag to be successful campaigns.
Relationship
Use Corporate Social Responsibility by Unigreen Project for creating social contribution and create good image to Uniqlo.
The indicator: Number of sharing the activities on Facebook, should have 300 shares to be successful campaigns.
In addition, after customers have awareness to Uniqlo brand, Uniqlo will become to evoke set and top of mind in customer’s mind. However, Uniqlo products are products which have high quality and reasonable price, and in the future when consumer demand for quality clothing they will think about Uniqlo products.