Appearance and texture could be the major factors that drive a consumers overall liking of nail polishes, according to a new study by Kansas State University, meaning that to achieve a higher overall acceptability, nail polish brands should focus on this, rather than the aroma. In the research, published in the International Journal of Cosmetic Science, the team found that aroma seemed not to be a major factor that affects people's overall king of the colour cosmetics product, whereas brightness', 'dimness' and "flakeness' all made bigger impact. "This suggests that nall polish company can focus on improving or minimising the offects of these sensory attributes in a certain domain with the help of descriptive sensory data, to achieve a higher consumer overall acceptability," say the study authors. "Cluster analysis showed four potential consumer segments based on their acceptability of different categories of na polish samples. A nail polish company can promote a product using specific strategies according to the acceptability of that specific consumer segment. Based on this, nail polish manufacturers could look to improve their marketing strategies for specific categories of their products and target their advertising on particular consumer groups