We show how online social networks such as Facebook can be used in Behavioral Game
Theory research. We report the deployment of a Facebook application ‘Project Waterloo’
that allows users to play the Colonel Blotto game against their friends and strangers. Unlike
conventional studies performed in the laboratory environment, which rely on monetary
incentives to attract human subjects to play games, our framework does not use money and
instead relies on reputation and entertainment incentives. We describe the Facebook application
we created for conducting this experiment, and perform a preliminary analysis of the
data collected in the game. We conclude by discussing the advantages of our approach and
list some ideas for future work