The Cellular Telephone Businee: lncreasing Competition in a Growing Market
FROM LONDON TO KOKYO to Nairobi to Chicago,cell phones have a
“can’t do without it “tool of time-pressed businesspeople,hip teenagers
Rural farmers,fishermen in Africa,just about anyone else wants to stay
In touch .The market for mobile telephone service is groeing rapidly.
It 1983 ,When the first cellular system began operatione,it was projected that by 2000, fewer than I million prople would subscribe.
As a result of dramatic growth amongbots business and household
users.howewvr.by 2005,the number of cell phone users had reached
more than 2 billion worldwide! By 2007 ,there were more cellphone
Subscriptions than people in the world’s developed economies and by 2011,three-quarters of the world’s 5 billion had cell subscriptions.
The continuing growth in demand for mobile voice and data services
Generates numerous opportunities in the cellphone manufacturing and
Cell phone service industries, among others. Prospective entrants and
Currant players considering additional investments should consider, however, just how attractive these markest and industries really are.