Sound familiar? Don't worry - you're not alone. Research shows that when we multitask, we are actually paying a trick on ourselves. We think we're doing more. but actually we're not. in fact, multitasking can lead to a 40 percent drop in productivity. Researchers say that we don't really multitask at all; we "switch-task," and when we switch from one thing to another, we're simply interrupting ourselves to do something else.