Abstract
This is an article about the theoretical
model for assessing quality in health services
proposed by Parasuraman, Zheitaml
and Berry, in order to measure the degree
of satisfaction of users. This model is
based on the analysis of expectations and
perceptions of users of health services,
by means of five dimensions: tangibility,
reliability, responsiveness, assurance and
empathy. From the difference between
what is expected by the user and the service
offered, gaps or shortcomings are
derived that may be the main obstacle
for users to perceive the provision of such
services with quality. It was observed that
the use of the psychometric scale called
Service Quality (SERVQUAL) in some studies
about satisfaction, obtained very favorable
results in the institutions in which
it was employed. The analysis revealed
the need to improve the existing models
of evaluation, as well as the importance
of measuring user satisfaction in health
institutions.