In order to obtain comparative results for alternative pricing strategies, the distribution of reservation prices in the Adams-Yellen framework is assumed to be bivariate normal. Implications of Gaussian demand are explored. Pure bundling is shown to operate by reducing buyer diversity, thus facilitating the capture of consumers' surplus. It generally makes buyers worse off than unbundled sales; it is more profitable if average reservation prices are high enough. Mixed bundling combines advantages of both pure bundling and unbundled sales, and it is generally strictly more profitable than either. Bundling, which treats goods symmetrically, seems most attractive under symmetric reservation price distributions.