Effective marketing through catalogues what usu- ally attracts the customer first: what keeps customers coming back is good service. IKEA believes that a strong in-stock position, in which the most popular style and design trends are correctly anticipated, is crucial to keep customers satisfied. For that IKEA depends son leading edge technology and the company has developed its own global distribution network. By utilizing control nts in the distribution cycle the firm is able to insure timely delivery of products to retail stores all over the world