This cluster is the largest of the four groups with 114 firms. These firms have the longest history of international involvement and are significantly more experienced than others. They exhibit a high degree of commitment to export market cultivation, which may be partially due to operating in intensely competitive export markets. They tend to feature standardized products, rely on a cost-plus approach to pricing, and gather little market intelligence. They are also the least concerned about new entrants. Yet Cluster 1 firms are highly profitable in exporting, and they clearly characterize their export ventures as successful.