The main idea of the poster is drunk driving. There should be enforced and prohibitive. This picture gives people knowledge argument So that they do not driving while intoxicated spirits. It also encourages emotional responses that are very strong. As illustrated in poster with black and gray color which shows the death or the impact of drunk driving.
I see the claim of this argument as being not to drink and drive. Drinking and driving can cause dangerous car accidents and can kill the person that drinks, as well as those involved. While drinking itself does not cause death, driving does-the car is the bullet in this scenario. Thus, while drinking is acceptable, it is not to be combined with driving, because this can cause horrible consequences.
Ultimately, this visual argument is convincing because it effectively communicates its message. The visuals pull the viewer in because of the traumatic character of the image. The poster is clear and easily conveyed. It invites interpretation and symbols such as the bullet and the bottle to effectively make its point. The juxtaposition of alcohol and death also serves to make the argument convincing. Overall, the argument do very well to making its point and is a strong image.