As mentioned above, AHP criteria are used to estimate the importance of each attribute. The criteria to create matrices of pairwise comparisons are set by the entrepreneur’s chosen elements for emphasis. The weight given by the top manager, as shown in Table 3, has a consistency of 0.08, 0.1 lower than the criterion for the highest possible
index, showing the stability of the decision maker. Further, each of the matrices’ pairwise comparisons of Attributes X1 to X7 is shown in Table 4.