Technology allows for mass customisation of products, seen in a growing
trend of letting customers customise goods online before they are created. For
Digital Marketing Strategy › the internet in the traditional marketing mix
note
A value proposition is the
unique benefit that your
business offers to its
customers.
Product
Placement Promotion
Price
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example, NIKEiD (http://nikeid.nike.com) and Converse (www.converse.com)
both allow customers to create their own trainers based on a number of preset
options that will then be manufactured to the customer requirements. In a
similar fashion, computer products can be built to specifications, as the costs
of offering this type of service to customers is reduced by the Internet.