Customer centricity is a culture of putting the customer at the center of everything you do.
I have never met a company where they have said, ‰”No, Brian, we don‰’t really listen to our customers.‰” But as an analyst, I have studied the technologies and the processes it takes to be ‰”customer centric.‰” As it turns out, many companies are not customer centric at all.
Customer centricity is a way of doing business; it‰’s more than just a slogan. Customer centricity requires reinforcing that culture in everything you do.
One of the attributes of truly customer-centric companies is having the infrastructure where listening is part of the culture. There should be an infrastructure to support listening so that insights are used in the whole company, not in just one department.
Customer centricity also demands a desire to improve, to always be inspired by your customers, and to give people something they didn‰’t know they need or they want.