We may think that everyone and everything is online, if not mobileoptimized,
but there’s one sector that definitely is not—the luxury sector.
Net-a-Porter, MatchesFashion.com and Saks Fifth Avenue are successful
online outlets, but 40% of luxury brands are still not on the web, according
to Bain & Company. E-commerce has been described as “the next China”
for the luxury industry as sales slow down—and has the potential to add
about $43 billion in sales through 2020, forecasts Exane BNP Paribas
analyst Luca Solca.
We may think that everyone and everything is online, if not mobileoptimized,
but there’s one sector that definitely is not—the luxury sector.
Net-a-Porter, MatchesFashion.com and Saks Fifth Avenue are successful
online outlets, but 40% of luxury brands are still not on the web, according
to Bain & Company. E-commerce has been described as “the next China”
for the luxury industry as sales slow down—and has the potential to add
about $43 billion in sales through 2020, forecasts Exane BNP Paribas
analyst Luca Solca.
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