Yet another distinct strategy of international marketers has been to take advantage of shrinking costs of technology by developing products appealing to the middle class.
Thus, Advanced Micro Devices introduced a no-frill $185 Personal Internet Communicator for emerging markets.
Motorola introduced a no-frill cell phone priced at $40; it expects to sell 6 million cell phones in 6 months in markets including China, India, and Turkey (Johnson and Nhon 2005).