Attracting customers by using consumer promotions includes the use of coupons, premiums, contests and sweepstakes, refunds, rebates, samples, bonus packs, and price-off deals. These items should be combined with specific promotional goals to have the right impact on customers. Consumer promotions are often used to boost sales and can be an excellent short-term method to increase sales or a firm’s market share. They also provide a means of introducing new products. Often, a consumer promotion prompts consumers to at least try the product, where selling it at the regular price will not. Coupons and contests have been successful tactics for gaining new customers. Consumer promotions can boost sales of particular brand, and evidence suggests that they increase sales of the overall product category rather than just take sales away from competitors.