Chanel has paved the way for many other brands to not use real fur. Chanel deputed their faux fur look in 2010 as alternative for real fur used in many luxury brand's looks. Karl has stated “I can hardly eat meat because it has to look like something what it was not when it was alive.” In terms of the perfume and cosmetics field,Chanel does not test against animals or use any type of animal in the products.