Problem:
1. Customers are willing to buy low-price products from the Direct Auction. Therefore, the premium product with
the high price such as K-MAX cannot be sold
Feed forward
1. Let ADs recondition many UC products which are affordable by target customers and compensated with K-MAX retail sales
2. Let ADs set product price in auction according to suggestion from K-MAX sales representative.
2. Mini Excavator Trade-in Survey
K-MAX has interviews Mini Excavator trade-in information with Kubota Pathumthani on 29 Sep 2014
Topic Result&Suggestion
1. Mini Excavator Trade-in possibilities and method 1. Trade-in price for KX91-3S2 in which almost finish with the installment
2. Challenge in Mini Excavator Trade-in and condition payment related with SKL program approx. 300,000-400,000 THB
2. The maintenance cost for M/E 4-5 years is during 100,000 - 200,000 THB
3. Special Activity
Kubota Max Dept. already coordinated Overseas Sales Dept. and SCGT to invite 2 companies from Vietnam to purchase Kubota Max
at Navanakorn and Khonkaen warehouse on 25 Aug 2014.
Feed forward
Kubota Max Dept. and Overseas Sales Dept. will follow the transaction until being able to close sales
4. Max Season
K-MAX conducted Max Season at Peng Jiew on 30 Aug 2014 as the following details.
Booking details as following;
8.2 This week (Sep.1-7 )
1. Mini Excavator Trade-in Survey
1. K-MAX will interview Mini Excavator trade-in survey information with Hua heng lee Ayutthaya for further Mini Excavator buyback information.
2. Ask CRM for the information about Mini Excavator customer profile in order to find the high potential Mini Excavator trade-in area
3. K-MAX will analysis maintenance cost for Mini Excavator