Technological change, even in products other than your own, can affect your company's pricing and sales.For example,I was publisher of Audio magazine for CBS when the music industry was switching from LPs to CDs.It was a great time for the magazine because most companies in the industry wanted to advertise their new (usually higher priced) products.It wasn't just the sale of CD players and CDs themselves to replace your LP music collection.It was also sales of better (higher-priced) amplifiers and car music systems.
There are two downsides to this phenomenon: