Abstract
Foreign expansionary strategies are a common topic of research, as are studies on the strategies used by specific companies that have entered foreign markets. These studies of strategies often focus on the antecedents that lead to the internationalization process, in regards to a company’s expansionary strategy as a whole. Also, the studies on specific companies are just that, specific; they often do not include research on other companies’ expansions, which would allow comparative analysis to take place. Lastly these studies primarily analyze failed expansions. This research aims to fill those gaps in the present literature by analyzing specific expansionary strategies of multiple retail firms that have led to either successful or failed expansions in various countries around the world.
This study was accomplished by gathering and analyzing data on three retail companies, domiciled in two separate countries, and expansions into three different countries, in order to compare and contrast various expansions. In order to better analyze the expansions of these companies, an internationalization model has been constructed based on a collection of past literature. Through the application of this new model to the respective cases, the study will provide insight and information on international expansionary strategies and help retailers to learn from past successful or failed attempts through in-depth analysis of specific expansions
Introduction
As the world has become a global marketplace, countless companies have
1attempted to expand their operations into different countries. These large-scale