The socio-cultural impacts of tourism when was changes in value systems and behaviour. Furthermore, changes often occur in community structure. By the people to realize the importance help preserve cultural traditions and lifestyle of chiang Rai, increase job opportunities. The distribution of income to local employment that made the quality of life in the community better. For this result, it cause to reduce the problem of immigrants to work in the capital Of the people in the community. And the most important tourism contribute to the peace of mankind