Now, 3 R is the “ 2nd
worst in class” and 2 R is the “worst in class”. But 1 R and 4 R are not comparable
structures: neither 1 R outranks 4 R nor the opposite. This is another important From Figure 3, R1 ranks the highest on customer satisfaction towards product and it shall be the benchmark.
R2, R3 and R4 should benchmark R1‟s product strategy and improve to compete in the market.