business and exchange information through the
development of the e-commerce market. But due
to the differences of m-commerce from the other
forms of commerce, recent years have witnesses
an increasing discussion of the factors affecting
customer satisfaction with m-commerce and how
m-commerce differ from e-commerce. Based
on review of literature, one may conclude that
m-satisfaction is a recent phenomena. Most of
previous research on m-commerce was about
technology acceptance models. Antecedents and
consequences of m-commerce has rarely been
studied because of its short history. It is really
hard to find causal models explaining and predicting
m-satisfaction and or m- motivation. End
users differ in their m-Commerce knowledge,
awareness, perception, feelings and in their intention
to accept to use m-commerce. There are
different motives that motivate end users to use
m-commerce. Different models such as AIDA
(Customers’ Attention, Interest and Desire and
Action) are used by industry in making promotion
decisions. The days are gone when emphasis
was placed on super salesperson that could sell
any thing. Understanding consumers’ needs lead
to customer satisfaction and loyalty. People have
private reasons as well as public reasons for using
m-commerce. Motives for using m-commerce may
represent different levels of Maslow’s hierarchy