When value chain practices and investments in competitive context are fully integrated, CSR become hard to distinguish from the day-to-day business of the company. Nestle, for example, works directly with small farmers in developing countries to source the basic commodities, such as milk, coffee, and cocoa, on which mush of its global business depends. (See the sidebar “Integrating Company Practice and Context: Nestlé’s milk District.”) The company investment in local infrastructure and its transfer of world-class knowledge and technology over decades has produced enormous social benefits though improved health care, better education, and economic development, while giving Nestle direct and reliable access to the commodities it needs to maintain a profitable global business. Nestlé’s distinctive strategy is inseparable from its social impact.