H6: The increase in economic incentives reduces
consumers’ perceived risk in online transaction.
We also found that the increase in economic incentives
does not reduce a consumers’ perceived risk in online
transaction. The relationship is observed to be with p = 0.484.
Therefore, we reject the research hypothesis.
H7: A consumer’s trust in online transaction is negatively
associated with perceived risk in online transaction.
The results of the study show that a consumer’s trust in
online transaction is negatively associated with perceived risk
in online transaction. (r = 0.388). The relationship is observed
to be statistically significant with significance level less than
0.01 (p = 0.000). Therefore, we accept the research hypothesis.