Internally, Disney has focused on the Disney Difference – “a value-creation dynamic based on high standards of quality and recognition that set Disney APART from its competitors.” Disney leverages all aspects of its businesses and abilities to touch its audience in multiple ways, efficiently and economically. Disney’s Hannah Montana provides an excellent example of how the company took a tween-targeted television show and moved I across its various creative divisions to become a significant franchise for the company, including millions of CD sales, video games, popular consumer products, box office movies, concerts around the world, and ongoing live performances at international Disneyland resorts like Hong Kong, India, and Russia.