The Big Reveal.
As of today, November 8th, 2013, Full Stop is no longer accepting new client projects. We’ve got a few loose ends to tie up—and we’re not ruling out the occasional consulting gig under the right circumstances—but we’re moving on. From this point forward, we’re focusing all of our attention on Cotton Bureau and United Pixelworkers.
We’re going out at the top of our game—the leads are still rushing in (three we had to turn down just this week), and we’re about to launch our final two sites for some amazing clients. Truthfully, it’s difficult to say goodbye. We almost pulled the trigger on this a year ago but instead got sucked back in by the siren song of steady client money. We’re extremely fortunate to be in the position to walk away on our own terms. The good news for the clients of the world is that some of the all-time best are still active.
Going full-time on products may have been inevitable for us. From the earliest days of Full Stop, we were constantly referencing 37signals and Coudal Partners and Aaron Draplin and many, many others that have come before us. The writing may have been on the wall when, well, we stopped writing on the wall. While we think the world of colleagues and friends like SuperFriendly, Paravel, Weightshift, Happy Cog, our hometown pals Bearded, and hundreds of others, something had to give for us to make United Pixelworkers and Cotton Bureau all that they can be. We officially made the decision just a few days ago, and we’ve already felt an incredible amount of relief and renewed energy.