Tom Tom had a strong brand name/image. It positioned itself well throughout the world as a leader in portable navigation device. The conpany marketed its products through its very user-friendly online website and also through large companies such as Best Buy and Wal-Mart. Tom Tom also teamed up with Locutio Voice Technologies and Twentieth Century Fox Licensing & Marchandising to bring the original voice of Homer Simpson to all TomTom devices via download. "Let Homer Simpson be your TomTom co-pilot" was one of the many interesting ways TomTom marketed its products and name to consumers.