In 2000 Mango also backed the Internet as a sales channel to diversify its in -store
sales. The client profile mangoshop.com is a young female consumer, active, urban
and interested in fashion between 20 and 45 years old who spends an average of 90
euros. The majority of online orders came from Germany, United Kingdom, Spain and
France. Specifically, Germany and the United Kingdom account for more than half the
web turnover.