Richard Branson, the founder of the Virgin Group of companies, is one of the world's most famous entrepreneurs whose penchant for financial risks is as well known as his talent for PR.
Branson's Virgin Atlantic, which he founded in 1984, is one of the world's best-run airlines. But despite drawing rave reviews from passengers thanks to its 'fun' image and cheaper fares, the airline has struggled in the face of high fuel prices.
In a wide-ranging interview with ET, Branson, also president of Virgin Atlantic, talks about himself, the challenges of doing business and Virgin Galactic, the latest addition to his empire that is about to offer scheduled trips to space.
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