. Further,regression analysis on low cost airline data shows that the promptness and accuracy of service, employee attitudes, and price significantly influence customer satisfaction.
While in full service airline physical evidence, the attitude of employees, and the price are significant predictors of customer satisfaction.
. This study underlines that the service quality especiallythe service employees' attitudes and price are factors that should be given more attention for developing customer satisfaction in both types of airlines, although their competitive strategyand target market are different.