Examining the construct of social responsibility orientation among entrepreneurs and companies operating in the region, we show that managers in these companies hold different beliefs about their responsibilities toward different stakeholders, with accompanying implications for their understanding and pursuing responsible leadership. Knowledge of the issues of responsible leadership is still unsatisfactory in Polish companies although it hasimproved significantly. More managers perceive their business activities in a broader perspective and the idea of the responsibility of leadership and business is becoming more and more recognizable. Unfortunately, this is still an idea to a greater extent, an element of PR, not a tool to gain competitive advantage. Companies that want to be considered trustworthy in their business still need to be verified externally- this is an important factor in building trust among stakeholders.