However,due to the competitive nature of the industry, it is increasingly difficult to make profits,let alone provide"guaranteed bonuses. "Hence, there are increasingly less retained earnings for investment and expansion projects after distributing the "guaranteed bonuses".Also, the company often loses its most ambitious employees in the good years when they are lured away by more attractive pay packages. Also, as the company's current bonus system does not give additional bonuses for the high performers, over time, Mark finds that the highly talented employees do not stay for long, leaving behind the mediocre staff. Althouggh a few the exceptionally high performing staff have stayed with the company because of a sense og loyalty toward Mark's father who treats them like family. They have nevertheless on occasions joked with mark that it is increasingly difficult to say 'no' to competitors who come knocking on their doors with very attractive pay packages.