Definitely, the marketing of the local communities is a less approached subject and there are
not too many attempts to explain its content, usefulness, and contribution to the sustainable
development of the local communities. Although the specific literature includes studies and articles
approaching the economic dimension of the local communities development, some of these even particularized for certain industries, the lack of scientific information regarding the marketing of
these communities is somehow surprising, but, in the same time, is creating an important research
opportunity. The authors aimed to seize this opportunity by advancing a definition of the marketing
conducted by and in the favor of the local communities, that has been presented as an assembly of
marketing concepts and tools the local communities may integrate and employ within their projects,
activities or campaigns having as major goal to satisfy the needs and expectations of their members,
and, thus, to support the sustainable development of these communities.