Content quality
For blog users, the blog content is the most important criterion for the quality of blogs. Content quality is the quality of information; therefore, information quality is the main factor to determines the quality of blog content. Information quality is widely defined as the information’s fitness for use. The Treasury Board of Canada Secretariat (2004) defined quality information as the characteristics of information that lead readers/users to trust it so “bloggers should be mindful [of] what information they publish online” (Viégas, 2005). In fact, higher content quality means higher blog quality. The indicators to measure information quality for blogs are shown in Table 1.