1 History
1.1 19th century
1.2 20th century
1.2.1 On the radio from the 1920s
1.2.2 Commercial television in the 1950s
1.2.3 Cable television from the 1980s
1.2.4 On the Internet from the 1990s
2 Classification
2.1 Types of media
2.2 Purposes
2.2.1 Sales promotions and brand loyalty
3 Media and advertising approaches
3.1 Rise in new media
3.2 Niche marketing
3.3 Crowdsourcing
3.4 Global advertising
3.5 Foreign public messaging
3.6 Diversification
3.7 New technology
3.8 Advertising education
4 Criticisms
5 Regulation
6 Theory
6.1 Hierarchy-of-effects models
6.2 Marketing mix
6.3 Advertising research
6.4 Semiotics
7 Gender effects in the processing of advertising
8 See also
9 References
10 Further reading
10.1 History