It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is of equal importance that these strategies are compatible and support the firm’s overall objectives.
Read more: http://businesscasestudies.co.uk/samsung/launching-high-end-technology-products/introduction.html#ixzz3t04m4U58
Under Creative Commons License: Attribution Non-Commercial Share Alike
Follow us: @BizCaseStudies on Twitter | bizcasestudies on Facebook