An art director must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets. They must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee their production. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.
An art director must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets. They must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee their production. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.
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