Advantages of using social media
Social media marketing has many advantages:
broad reach - social media can reach millions of people all around the world
ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
free or low-cost - many forms of social media are free for business, and paid options are usually low-cost
personal - social media allow you to communicate on a personal basis with individual customers and groups
fast – you can quickly distribute information to many people
easy - you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.