3. Define audiences & goals
Who are the users of the site? (Primary and secondary users)
How would you describe the users? (User characteristics, i.e., age, experience, education, etc.)
Why will they come to the site? (User needs, interests, and goals)
When and where will users access the site? (User environment and context)
How will users access the site? (User computer settings, i.e., connection speed, resolution, etc.)