Coca-Cola Hutchinson Bottle
extensively with extracts of the coca leaf and kola nut, initially marketing a moderately successful health drink called "French Wine Coca." One of Pemberton's four partners, Frank M. Robinson, coined and trademarked the name Coca-Cola, derived from its central ingredients. He also registered the product's famous script logo, and a marketing phenomenon was born. From that moment a mystique over the supposed "secret formula" of Coca-Cola embodied in the aptly named "Merchandise 7X" has remained. Folklore has it that the original beverage contained cocaine from the coca leaf, at least until the passage of the Pure Food and Drugs Act in 1906. The official position of the firm, however, is that the drink does not and has never contained the drug. Meanwhile, company attorneys have fought aggressively in the courts to protect trademarks and ensure Coke's identity.