In 2015, after a 10% drop in arrivals amid the political shenanigans of 2014, the kingdom earned $44.6 billion from resurgent tourism. According to the United Nations' World Tourism Organization, that placed it in sixth place on the global tourism league table by gross revenue - ahead of Germany and Japan. The target set for 2016 was $69 billion in revenue from 33 million arrivals -- that is nearly ten times the number who arrived for 1987's Visit Thailand Year, widely considered a marketing triumph at the time.